Key Responsibility:

1) Category Strategy & Business Growth

Develop category strategy for HLE / HLH across O2O channels, including Lotus’s App, Marketplace, 1PX, MFC, and any initiatives. Identify growth opportunities from market trends, customer demand, marketplace data, and internal sales performance.

2) Assortment & New Opportunity Development

Manage category assortment, hero SKUs, top-selling items, trending products, and new-to-Lotus’s opportunities. Work with offline buyers, vendors, and internal teams to onboard new items, expand online assortment, and support store shelf opportunities.

3) Vendor Partnership & Negotiation

Lead vendor discussion on pricing, promotion support, CN, trading terms, exclusive deals, stock support, and campaign participation. Build strong vendor relationships to support both short-term sales and long-term category development.

4) Pricing, Promotion & Margin Management

Monitor competitor pricing and platform pricing, especially Shopee / Lazada / TikTok. Drive competitive pricing while maintaining margin guardrails. Plan promotion mechanics, campaign offers, and vendor-funded support to improve sales and profitability.

5) O2O Project Execution

Lead and coordinate key O2O projects such as 1PX assortment expansion, MFC assortment, new vendor onboarding, SKU creation, shelf selection, stock planning, and campaign execution. Ensure smooth execution from planning to go-live.

6) Performance Management & Business Review

Track category KPIs including sales, GMV, margin, traffic, conversion, SKU productivity, stock availability, sell-through, campaign performance, and shelf performance. Analyze results and recommend corrective actions to improve performance.

7) Cross-functional Collaboration

Work closely with Offline Commercial, Marketplace, Supply Chain, Store Operations, Finance, BI, Marketing, Content, SRD / Planogram, and Tech teams to ensure end-to-end execution and business alignment.

8) Team Leadership & Capability Building